Digital

📲 BSDSA Digital Department

The Digital Department of the Bocconi Statistics and Data Science Student Association (BSDSA) is responsible for managing the online presence, marketing, and digital assets of the association. It ensures effective communication with members and external audiences through social media, the website, and other digital platforms.

🔹 Key Responsibilities

📢 Marketing & Communication

• Promotes BSDSA events, projects, and initiatives through digital campaigns.

• Creates engaging content for social media and newsletters.

• Ensures the association maintains a consistent brand image.

📱 Social Media Management

• Handles Instagram, LinkedIn, and other social platforms.

• Designs and posts visual and textual content (e.g., event announcements, research highlights, member spotlights).

• Engages with the community through interactive content, Q&As, and polls.

🌐 Website & Digital Content

• Maintains and updates the BSDSA website with:

  • Event information 📅

  • Blog posts & research updates 📊

  • Member resources 📂

• Ensures smooth user experience (UX) and accessibility.

📊 Data & Insights

• Tracks engagement analytics for social media and the website.

• Uses data-driven insights to optimize content strategy.

🛠️ Tools & Technologies

• Uses Canva, Figma, or Photoshop for design.

• Manages website through WordPress, Wix, or custom platforms.

• Leverages Google Analytics, Instagram Insights, and LinkedIn Analytics for performance tracking.